The projection has been provided by the Belgian Tourist Office, which has also had a food van driven over from Brussels to sell Belgian frites. Proceeds are going to the Royal British Legion (RBL).
RBL volunteers in WWI uniforms were selling poppies on either side of Euston Road. They told me the collaboration with the Belgian Tourist Office was something new and unusual.
The film combines stark black and white images, animated maps, dates, moving type and graphic touches of red – somehow managing to hold its own against the visual din and light pollution of Euston Road.
The Camden New Journal recently reported on this being perhaps the first of many projections for the Town Hall and a new revenue source for the council.